Answer 8 questions. Get a real campaign brief — free.
Stop filling in blank templates. Answer eight short questions and the brief writes itself — structured, printable, done in about 5 minutes.
Structured questioning works: in a 400-person randomised experiment (arXiv, Oct 2026), people who clarified context and direction before generating a document produced work rated 32% higher in quality.
Objective — one sentence: what changes if this works?
Audience — the person, not the segment.
The one message — what they should remember.
Proof — why they should believe it.
Mandatories — logo, legal, the non-negotiables.
Channels — where it runs.
Dates & owner — every date with a name next to it.
Success measure — how you'll know it worked.
Free. Nothing to install. Your answers stay in your browser until you print or copy the brief.